Brands maintain a steady cadence of influencer marketing campaigns during city-wide lockdowns
Brands maintain a steady cadence of influencer marketing campaigns during city-wide lockdowns
New information launched from HypeAuditor, the AI analytics platform for manufacturers looking for fair, transparent, and powerful influencer advertising, suggests the prolonged lockdowns throughout Sydney and Melbourne have now no longer stopped manufacturers from accomplishing influencer advertising. And withinside the equal vein, there was no sizable spike or dip withinside the circulate of backed interest from social media influencers for the reason that give up of lockdowns.
Between October 1st and October 28th, there have been 3,179 backed posts from 1,651 influencers (classified as people with an real following of greater than 1000) with the hashtag #advert and/or #backed, barely down from 3,722 backed social media posts in September whilst each towns have been in lockdown.
Alexander Frolov, CEO and Co-Founder, HypeAuditor commented: “Australian manufacturers and entrepreneurs apprehend that influencer advertising is a foolproof approach inside their standard advertising plans. A sizable spinoff of city-extensive lockdowns turned into human beings being on their gadgets and on social media greater than ever, looking for new sorts of entertainment. Influencer advertising proved to be one of the nice methods to attain purchasers at some point of a lockdown, and preserve the advertising lighting on whilst human beings aren’t out and about.”
While the manufacturers’ influencer advertising campaigns have been going for walks as normal at some point of lockdowns, influencers have been short to embrace #freedomday on their social media platforms. Between October 1st and October 25th, 794 influencers shared 1,037 posts the usage of the hashtag #freedomday, achieving 2.five million human beings.
The use of the hashtag #freedomday spiked on October 11th, which marked a sweep of regulations lifting throughout Greater Sydney, with 213 posts via way of means of influencers in this day. On October twenty second whilst Melbourne’s lockdown ended, influencers published much less than 1/2 of as much, with simply ninety five posts. Considering it turned into Melbourne’s 6th lockdown in 2021, the newness of #freedomday has truely worn off.
“#freedomday for influencers manner greater innovative freedom to create paid content material for manufacturers, as they may be not constrained to the confinement in their homes. Over the following few months, we are able to anticipate to peer a spike in journey-associated content material from influencers as interstate in addition to global borders reopen and journey manufacturers come again in complete pressure after the devastating outcomes the border closures had at the industry,” brought Frolov.
